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OK COOL works with the world’s most progressive and ambitious brands, expertly transforming them into masters of TikTok.
And we’re happy to help yours, too.
We work with the mostforward thinking brands in the world
TAG Heuer→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces
Nike→ Mobilising fans to show their Air Max love, their way
Gucci Beauty→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative
Zalando→ Working with creators to ‘clap back’ at negativity, and celebrate post-pandemic freedom
Diesel→ Globally debuting Diesel’s AW21 collection on TikTok, in-line with Fashion Month.
My/Mochi→ Creating national hype for an interactive virtual tournament on TikTok
Taco Bell→ Using TikTok to let people know that Taco Bell has arrived in the UK
Polydor→ Amplify Becky Hill’s latest single, and partnering with niche creators to join trending conversations.
Taco Bell Reading→ Taking over Reading Festival with Taco Bell franchisee, T Bello
TikTok Shop→ Pioneering TikTok’s new e-commerce functionalities in partnership with world-leading brands
Spotify Branded Mission→ Celebrating 15 Years of Spotify UK through user-generated fandom
Services
Our key pillars of doing how we do:
OK COOL’s six Golden Rules for TikTok
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1. HUMAN
This is perhaps the most important way of securing engagement and community. Brands that can relate to their audience will always thrive more than brands that act strictly business.
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2. CREATOR LEAD
The platform would be nothing without the constant talent, skill and relatability of creators. We know our way around the Creator Marketplace and have access to a wide range of high quality, of-the-moment creators, spanning all interests and communities that could elevate your brand to new levels.
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3. MUSICALLY DRIVEN
TikTok has an affinity for sound and music - a lot of the most viral posts from the platform are backed up with popular sounds that captivate millions of users every day - and that’s what we specialise in. Our Music Production Team have their fingers on the pulse when it comes to viral and mimicable sounds - as well as having the ability to make custom sounds that are on trend and capture your brand’s voice.
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4. UNEXPECTED
New platforms bring new media techniques to the table. Swift transitions, unique effects and savvy editing styles will either make or break a video. Our TikTok studio is fluent in all of the above. We’re savvy in the ways of making all of these trends work for you.
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5. AUTHENTICITY
We get how the algorithm works. It’s not all about going viral, but about successfully pathing out a durable and sustainable pathway for your brand to exist authentically on the platform. We excel in bespoke TikTok by providing community outreach and management on an elite level.
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6. TARGETED
Not every brand is trying to appeal to the same audience - TikTok is made up of a vast ecosystem of niche communities all with their own trends, sounds and motives. We’ll help you to identify which ones will love your brand, and how to enter their world, certifiably.
"OK COOL has been a creative partner to TikTok since the dawn of its popularity in the western world (our founders sometimes joke that they’re the 1st and 2nd employees of TikTok UK.)What this actually means is that OK COOL is a go-to for all of TikTok’s creative needs. Over the course of our partnership we’ve produced shoppable live streams, created fashion lines, orchestrated live events, online tutorials with celebrities and linked up with creators on behalf of TikTok— and this is only the tip of the iceberg."
We are the agency for
TikTok
TikTok
and we are
TikTok's agency!
TikTok's agency!
