Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
After a dip in sales and relevance, Snog briefed us to bring their brand back to life and become the definitive brand to follow for culture-centric lifestyle content and frozen yogurt in the UK.
Our ambition was to use pop culture to build loyalty, advocacy and the foundations for long-term brand love.
WHAT WE DID
We researched Snog’s audience; profiling their digital, spending and consumption habits while simultaneously gathering data around British youth culture.
We focused on their interest in music, fashion and pop culture. Then devised a corresponding tone-of-voice strategy, leveraging UK Gen Z audiences’ fondness for nostalgia to deliver messages with a playful authenticity across all of their channels.
We developed a TikTok strategy that used creators to promote the brand to new audiences and place Snog in the heart of cultural trends. The aim was to work with London-subculture creators to further cement the brand in the UK market while simultaneously driving awareness to marketing milestones, new menu items, launches and events.
Follower increase by 35% with true fans who regularly engage with the content.
Viral TikTok videos reaching up to 290k views per video.