Nike’s brand research team found that in 2023, girls are dropping out of sport at 2x the rate of boys by age 12. Based on this insight, OK COOL created global content series for social, addressing the issue of girls leaving sports and encouraging them to embrace the power of play.  We worked with Nike athletes and young girls, creating a safe space for real, unscripted, girl-to-girl conversations that normalized fears and vulnerabilities, and showed how sports and movement empower individuals, fostering confidence and joy. The content series was presented across YouTube, Instagram and TikTok, alongside a custom track by Flyana Boss.