Globally debuting Diesel’s AW21 collection on TikTok, in-line with Fashion Month.
Looking to integrate the launch plan for their AW 21 collection with the world’s most talked about platform, Diesel naturally turned to OK COOL.
We were asked for a creative strategy, along with global creator casting and management that would appeal to a mainstream fashion audience on TikTok, as well as building scalable assets for paid media.
what we did
TikTok had their finger on the pulse when it came to this year’s Fashion Week season, by hosting their own Fashion Month on the platform. They celebrated high fashion, and design was actively pushed. We wanted our ideas to feel in sync with the platform’s vision, so we crafted two creative briefs for creators to follow that nodded to high fashion, catwalks and modelling.
Once the brief was in place, we onboarded 4 creators from the UK, USA, Italy and Japan. They each created three unique assets to be posted to their personal pages, along with Diesel’s channel.
These assets were then translated into Italian, French, German and Japanese to be used as TikTok paid ad creatives, with assets optimised towards awareness objectives.