Making Infarm the most culturally-relevant vertical farming company on the block
Infarm is a tech-driven, sustainable urban farming company growing fresh produce whilst drastically reducing their use of natural resources and impact on the environment.
Our job was to find and educate savvy consumers about the environmental and health benefits of Infarm’s urban farms and invite them to join the conversation.
WHAT WE DID
We created a social strategy for Instagram, Facebook and TikTok tailored towards 24-40 year old environmentally conscious foodies. Our strategy focused on differentiating Infarm from other sustainability brands through trend-led, provocative and educational content.
We engaged creators and influencers who we identified to be visionaries, activists and thought leaders to collaborate on content franchises. This resulted in playful content with a serious undertone — a recipe for real engagement.
Year one saw us reposition Infarm on social, launch them on TikTok, partner with specialist creators and reach a younger, sustainability curious audience. We grew and nurtured a community of 30,000 people from all over the world, across owned channels.
We’ve grown their audiences by 25%, achieved an average engagement rate of over 3.5% on IG and 12% on TikTok with average views increasing by over 1000% 3 months following launch.