Sky Mobile 'Me Me Me'
OK COOL developed the “Me Me Me” integrated brand campaign platform for Sky Mobile, which was based on the insight that gen z and youth audiences are wanting to take back control and be the main character of their mobile experience. We teamed up with top content creators to bring “Me Me Me” to life, showing what it’s like to be a Sky Mobile customer. Each video highlights how Sky Mobile seamlessly fits into our customers’ lives, providing real benefits with ease. The campaign assets were shared across creator channels, Sky Mobile’s Instagram, and also featured as dark ads on TikTok. With Sky Mobile, it’s always all about me me me!