Official Creative Partners to Instagram
Instagram knew that OK COOL was the only agency capable of teaching two of its most important audiences how to master the platform.
WHAT WE DID
OK COOL helped Instagram define how Creators and Athletes build their personal brands on the platform by defining best practice and creative strategy for each account (@athletes and @creators).
Creative strategy, talent partnerships and swag to support the global rollout of features including @Creators @Athletes and Reels.
OK COOL are effortlessly cool in that they understand and help to define the bleeding edge of digital and youth culture and are especially savvy with social and video. We’ve worked with them in a number of ways over the last two years at Instagram and they continue to provide the most original, imaginative and innovative ideas, far outside the norm of what other agencies would typically propose.