To mark Oasis’ return to Heaton Park, we partnered with iconic gorp core brand Berghaus to create The Biggest Day of Summer, a five-part social campaign rooted in the grit, humour and individuality of Manchester. Designed for Instagram and TikTok, the series follows one character’s chaotic week chasing sun across the city, capturing the spirit of the scene with a nostalgic wink. The campaign coincided with Berghaus’ SS25 Icons drop, spotlighting the reissue of the Meru Mountain Jacket, famously worn by Liam Gallagher in 1996. Built to resonate with both next-gen stylers and long-time Oasis fans, the work featured cameos from Manchester legend Bez and creator @garryflume. It’s a social-first, culture-led campaign designed to put Berghaus at the heart of one of summer’s biggest cultural moments.
