In the lead-up to the launch of Moncler’s Spring/Summer ‘23 collection, OK COOL produced a TikTok-first campaign that introduced the collection to a wider audience and shifted perception that the iconic luxury brand is only known for its Winter wear. The campaign features well-known dance creators who encapsulated the sensorial sides of the season and aligned with Moncler’s above the line Shapes of Summer campaign by ‘cutting shapes’ through dance.