THE BRIEF
Launching the renowned fashion brand, COS, on TikTok to appeal to not just a new audience, but to show the brand as an inclusive community.
We wanted to empower consumers to invest and believe in COS, a brand which favours quality over fast-paced trends.
WHAT WE DID
OK COOL developed and produced a strategy that created inspiring and inviting brand content, tapping into niche communities to showcase the infinite approaches to COS styling.
We invited our audience to express their individuality through their own customisation, to spark bits of bliss into the everyday.
The key to achieving high organic views was to create content that piques interest, maintains anticipation and makes our audience want to watch to the end of the video. This ensures it’s pushed faster up the TikTok algorithm.
THE OUTCOME
3.1M total views
2.5k new followers in 3 weeks
4.84% average ERR