“Open your eyes really wide”: Strategy for Miracle Seltzer
OK COOL has the magic! Their ability to understand how to take a brand and make it come to life within TikTok is unparalleled. MIRACLE is not an easy customer – we have a very committed community of artists and creators — they don’t take kindly to “interlopers” or inauthentic messaging. OK COOL found a way to bring humanity to our Tik Tok strategy – going beyond just visual and “virality” to actually build a foundation. It drives resonance and, yes, revenue!
If you are looking to build for the long-term within TikTok, OK COOL should be your first call!
Grant Gittlin, Co Founder