OK COOL's 2025 Trend Report.
The latest insights from our team, for free. Success! Check your inbox 🍏 💻 💌📓✏️
Gatekeeping information is SO boomer coded! We're sharing all of our insights and smarts on the internet-native audience of today:
  • Research: WTF is the vibe on social right now?
  • Barbie 2 Brat: The evolution of the IT GIRL.
  • Platforms: The new club kids and rise of community-based social media.
  • Ate-ucation: Internetified learning and audience power.
  • Top of the Class: The brands doing it best.
Prep to win. Download now.



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    MY MOCHI
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    DON PAPA
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    BENEFIT COSMETICS
    THE NORTH FACE
    NIKE ‘YOU GOT THIS’
    TikTok Shop
    MICHAEL KORS
    SPOTIFY
    PUMA CREEPER PHATTY
    PUMA PALERMO
    UNIQLO
    MONCLER
    COS
    SQUARESPACE
    Under NDA. Ask us in person.
    MR PORTER
    COINBASE
    GUCCI BEAUTY
    TAG HEUER
    NIKE x JD AIRMAX WORLD
    URBAN OUTFITTERS
    NIKE x JD: AIR MAX
    ZALANDO
    TACO BELL
    SCAPE STUDENTS
    ROSEWOOD HOTELS
    NIKE x JD: MOVE TO ZERO
    SALCOMBE GIN
    MY MOCHI
    MIRACLE SELTZER
    INFARM
    GIRL EFFECT
    DON PAPA
    SNOG
    BENEFIT COSMETICS
    THE NORTH FACE
    NIKE ‘YOU GOT THIS’
    TikTok Shop
    MICHAEL KORS
    SPOTIFY
    PUMA CREEPER PHATTY
    PUMA PALERMO
    UNIQLO
    MONCLER
    COS
    SQUARESPACE
    Under NDA. Ask us in person.
    MR PORTER
    COINBASE
    GUCCI BEAUTY
    TAG HEUER
    NIKE x JD AIRMAX WORLD
    URBAN OUTFITTERS
    NIKE x JD: AIR MAX
    ZALANDO
    TACO BELL
    SCAPE STUDENTS
    ROSEWOOD HOTELS
    NIKE x JD: MOVE TO ZERO
    SALCOMBE GIN
    MY MOCHI
    MIRACLE SELTZER
    INFARM
    GIRL EFFECT
    DON PAPA
    SNOG