Our latest TikTok Trend Report.
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Ay yo! We’re back with our next up-to-the-minute scoop on the trends, tips, tech and talent that are shaping TikTok as we look forward into 2023.
  • Survey: We asked, the people answered. Here’s what they said
  • Trends: What’s hot, and what flopped.
  • Updates: - Digital items and their growing relevance
  • Creators: Who’s shining on TikTok and why
  • The future: What’s next!
Download it here, now.



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    COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok
    MR PORTER→ Bringing high end fashion retail to TikTok
    GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative
    NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions
    TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces
    INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block
    ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom
    ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
    SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
    NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max
    TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads
    BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app
    INSTAGRAM→ Official creative partners to Instagram
    TACO BELL→ Relaunching the US Fast Food Brand in the UK
    MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer
    MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’
    SCAPE STUDENTS→ Building a digital community for Scape Students
    MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content
    GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl
    ok-cool-social-media-agency
    MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok
    SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle
    COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok
    MR PORTER→ Bringing high end fashion retail to TikTok
    GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative
    NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions
    TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces
    INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block
    ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom
    ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
    SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
    NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max
    TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads
    BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app
    ok-cool-athletes-instagram
    INSTAGRAM→ Official creative partners to Instagram
    TACO BELL→ Relaunching the US Fast Food Brand in the UK
    MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer
    MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’
    SCAPE STUDENTS→ Building a digital community for Scape Students
    MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content
    GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl
    ok-cool-social-media-agency
    MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok
    SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle
    COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok
    MR PORTER→ Bringing high end fashion retail to TikTok
    GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative
    NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions
    TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces
    INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block
    ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom
    ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
    SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
    NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max
    TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads
    BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app
    ok-cool-athletes-instagram
    INSTAGRAM→ Official creative partners to Instagram
    TACO BELL→ Relaunching the US Fast Food Brand in the UK
    MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer
    MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’
    SCAPE STUDENTS→ Building a digital community for Scape Students
    MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content
    GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl
    ok-cool-social-media-agency
    MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok
    SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle