OK COOL's 2025 Trend Report.
The latest insights from our team, for free. Success! Check your inbox 🍏 💻 💌📓✏️
The latest insights from our team, for free. Success! Check your inbox 🍏 💻 💌📓✏️
Gatekeeping information is SO boomer coded! We're sharing all of our insights and smarts on the internet-native audience of today:
- Research: WTF is the vibe on social right now?
- Barbie 2 Brat: The evolution of the IT GIRL.
- Platforms: The new club kids and rise of community-based social media.
- Ate-ucation: Internetified learning and audience power.
- Top of the Class: The brands doing it best.
Prep to win. Download now.

Sharing is caring. Feeling the report?
Ping it round your team and dissolve in the
good karma 🧘
Strategic and (very) creative partners to the world’s leading brands. Built for social.
We humanize brands. We connect them to (sub)cultures. We make cool content that converts.
Campaigns, content, creators. Global af.
SCROLL
London
New York
Melbourne
Toronto
META QUEST 3
URBAN OUTFITTERS
THE NORTH FACE
SKY MOBILE
NIKE ‘YOU GOT THIS’
TikTok Shop
BENEFIT COSMETICS
MICHAEL KORS
SPOTIFY
PUMA CREEPER PHATTY
PUMA PALERMO
UNIQLO
MONCLER
COS
SQUARESPACE
Under NDA. Ask us in person.
MR PORTER
COINBASE
GUCCI BEAUTY

TAG HEUER
NIKE x JD AIRMAX WORLD
URBAN OUTFITTERS

NIKE x JD: AIR MAX
ZALANDO

TACO BELL

SCAPE STUDENTS

ROSEWOOD HOTELS

NIKE x JD: MOVE TO ZERO

SALCOMBE GIN

MY MOCHI

MIRACLE SELTZER
INFARM

GIRL EFFECT
DON PAPA
SNOG

META QUEST 3

URBAN OUTFITTERS

THE NORTH FACE

SKY MOBILE

NIKE ‘YOU GOT THIS’

TikTok Shop

BENEFIT COSMETICS

MICHAEL KORS

SPOTIFY

PUMA CREEPER PHATTY

PUMA PALERMO

UNIQLO

MONCLER

COS

SQUARESPACE

Under NDA. Ask us in person.

MR PORTER

COINBASE

GUCCI BEAUTY

TAG HEUER

NIKE x JD AIRMAX WORLD

URBAN OUTFITTERS

NIKE x JD: AIR MAX

ZALANDO

TACO BELL

SCAPE STUDENTS

ROSEWOOD HOTELS

NIKE x JD: MOVE TO ZERO

SALCOMBE GIN

MY MOCHI

MIRACLE SELTZER

INFARM

GIRL EFFECT

DON PAPA

SNOG

META QUEST 3

URBAN OUTFITTERS

THE NORTH FACE

SKY MOBILE

NIKE ‘YOU GOT THIS’

TikTok Shop

BENEFIT COSMETICS

MICHAEL KORS

SPOTIFY

PUMA CREEPER PHATTY

PUMA PALERMO

UNIQLO

MONCLER

COS

SQUARESPACE

Under NDA. Ask us in person.

MR PORTER

COINBASE

GUCCI BEAUTY

TAG HEUER

NIKE x JD AIRMAX WORLD

URBAN OUTFITTERS

NIKE x JD: AIR MAX

ZALANDO

TACO BELL

SCAPE STUDENTS

ROSEWOOD HOTELS

NIKE x JD: MOVE TO ZERO

SALCOMBE GIN

MY MOCHI

MIRACLE SELTZER

INFARM

GIRL EFFECT

DON PAPA

SNOG