OK COOL's 2025 Trend Report.
The latest insights from our team, for free. Success! Check your inbox 🍏 💻 💌📓✏️
The latest insights from our team, for free. Success! Check your inbox 🍏 💻 💌📓✏️
Gatekeeping information is SO boomer coded! We're sharing all of our insights and smarts on the internet-native audience of today:
- Research: WTF is the vibe on social right now?
- Barbie 2 Brat: The evolution of the IT GIRL.
- Platforms: The new club kids and rise of community-based social media.
- Ate-ucation: Internetified learning and audience power.
- Top of the Class: The brands doing it best.
Prep to win. Download now.
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BENEFIT COSMETICS
THE NORTH FACE
NIKE ‘YOU GOT THIS’
TikTok Shop
MICHAEL KORS
SPOTIFY
PUMA CREEPER PHATTY
PUMA PALERMO
UNIQLO
MONCLER
COS
SQUARESPACE
Under NDA. Ask us in person.
MR PORTER
COINBASE
GUCCI BEAUTY
TAG HEUER
NIKE x JD AIRMAX WORLD
URBAN OUTFITTERS
NIKE x JD: AIR MAX
ZALANDO
TACO BELL
SCAPE STUDENTS
ROSEWOOD HOTELS
NIKE x JD: MOVE TO ZERO
SALCOMBE GIN
MY MOCHI
MIRACLE SELTZER
INFARM
GIRL EFFECT
DON PAPA
SNOG
BENEFIT COSMETICS
THE NORTH FACE
NIKE ‘YOU GOT THIS’
TikTok Shop
MICHAEL KORS
SPOTIFY
PUMA CREEPER PHATTY
PUMA PALERMO
UNIQLO
MONCLER
COS
SQUARESPACE
Under NDA. Ask us in person.
MR PORTER
COINBASE
GUCCI BEAUTY
TAG HEUER
NIKE x JD AIRMAX WORLD
URBAN OUTFITTERS
NIKE x JD: AIR MAX
ZALANDO
TACO BELL
SCAPE STUDENTS
ROSEWOOD HOTELS
NIKE x JD: MOVE TO ZERO
SALCOMBE GIN
MY MOCHI
MIRACLE SELTZER
INFARM
GIRL EFFECT
DON PAPA
SNOG