Our latest TikTok Trend Report.
Everything we know, for you, for free. Success! Check your inbox 👀
Everything we know, for you, for free. Success! Check your inbox 👀
Ay yo! We’re back with our next up-to-the-minute scoop on the trends, tips, tech and talent that are shaping TikTok as we look forward into 2023.
- Survey: We asked, the people answered. Here’s what they said
- Trends: What’s hot, and what flopped.
- Updates: - Digital items and their growing relevance
- Creators: Who’s shining on TikTok and why
- The future: What’s next!
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OK COOL is a globally distributed team of the world’s smartest creative strategists and makers, headquartered in London and New York. We humanise brands. We connect them to subcultures. We make cool content that converts.
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COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok
MR PORTER→ Bringing high end fashion retail to TikTok

GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions

TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block
ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max
TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app
INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’
SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle
COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok

MR PORTER→ Bringing high end fashion retail to TikTok

GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions

TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block

ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social

SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences

NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max

TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app

INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’

SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle
COS→ Elevating and accelerating the fashion brand COS, and its communities on TikTok
MR PORTER→ Bringing high end fashion retail to TikTok

GUCCI BEAUTY→ Amplifying Gucci Beauty’s sumptuous liquid lipstick launch with TikTok native luxury creative

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions

TAG HEUER→ Launching an iconic global luxury watch brand on TikTok with a cast of famous faces

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block
ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences

NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max

TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app

INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’

SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle