Our FREE 2022 TikTok trend report is coming soon
SUCCESS!
Sign up to be the first one to receive it in your inbox
- The state of TikTok in 2022
- Forecasting for the future
- Industry shaping research
- How people really use TikTok
Drop your details for early access
Thanks for registering your interest in our next TikTok trend report

OK COOL is a globally distributed team of the world’s smartest creative strategists and makers, headquartered in London and New York. We humanise brands. We connect them to culture. We make cool content that converts.
London
SCROLL
New York

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions
ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences
NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max
TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app
INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’
SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle
Private: HEIGHTS→ Launching the World's First brain supplement D2C

OKAPI→ Brand Collaboration Campaign

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions

ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social

SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences

NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max

TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app

INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’

SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle

Private: HEIGHTS→ Launching the World's First brain supplement D2C

OKAPI→ Brand Collaboration Campaign

INFARM→ Making Infarm the most culturally-relevant vertical farming company on the block

NIKE→ Empowering JD & Nike fans to take action and make better, more conscious decisions
ZALANDO→ Working with creators to clap back at negativity and celebrate post-pandemic freedom

ROSEWOOD HOTELS→ Reinventing how luxury hotels show up on social
SNOG→ Reinventing a Frozen Yogurt brand to appeal to Gen Z audiences

NIKE x JD SPORTS→ Mobilising fans to show their love for Air Max

TIKTOK→ Teaching the World’s Biggest Brands to Make TikToks, Not Ads

BUMBLE UK→ Fresh Instagram strategy and creative for the UK’s No.1 dating app

INSTAGRAM→ Official creative partners to Instagram

TACO BELL→ Relaunching the US Fast Food Brand in the UK

MIRACLE SELTZER→ “Open your eyes really wide”: Strategy for Miracle Seltzer

MIRACLE SELTZER – PICKLE RICK→ #BeAPickle: Miracle Seltzer does ‘Rick and Morty’

SCAPE STUDENTS→ Building a digital community for Scape Students

MY/MOCHI→ Bring the Weird through a Rich Universe of Creative Content

GIRL EFFECT→ Creating a Viral Campaign to Raise Awareness for International Day of the Girl

MY/MOCHI NATIONAL ICE CREAM MONTH→ Welcome to The My/Mo Mochi Chompionship Games on TikTok

SALCOMBE GIN→ Transforming a Gin Brand Into Luxury Lifestyle

Private: HEIGHTS→ Launching the World's First brain supplement D2C

OKAPI→ Brand Collaboration Campaign