Our latest TikTok Trend Report.
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Ay yo! We’re back with our next up-to-the-minute scoop on the trends, tips, tech and talent that are shaping TikTok as we look forward into 2023.
  • Survey: We asked, the people answered. Here’s what they said
  • Trends: What’s hot, and what flopped.
  • Updates: - Digital items and their growing relevance
  • Creators: Who’s shining on TikTok and why
  • The future: What’s next!
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      Spotify Branded Mission

      Celebrating 15 Years of Spotify UK through user-generated fandom

      Content Production ✨
      Talent Management 😎
      TikTok Activation 📱

      the brief

      To mark Spotify’s 15 year anniversary in the UK, we wanted to create a moment on social that allowed our fans to showcase their favourite moments and features of Spotify.

      Working in partnership, OK COOL and TikTok launched a Branded Mission that encourages the TikTok community to create unique and authentic content that resonates with Spotify UK’s followers.

      what we did

      Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.

      This new form of two-way engagement between brands and creators enables the TikTok community to have a creative hand in the ads that are a part of a brand campaign and helps brands discover emerging creators broadly across TikTok. 

      Out of over 30, high-quality, user-generated assets, OK COOL worked with 6 hero creators, each of which appealed to a different, yet relevant, community, to deliver high-performing, targeted paid ad creative for Spotify UK.

      The outcome
      0 million
      hashtag views
      user-generated assets
      0 million
      Work with us