Creating national hype for an interactive virtual tournament on TikTok
My/Mochi, a well known mochi ice cream brand in the US, was looking to create a bang around National Ice Cream Day.
With events and pop-ups cancelled, My/Mochi needed to take their celebrations online.
My/Mochi saw an opportunity to get a leg up on their opposition through a TikTok campaign. The question was, ‘how do we do this with a bang?’
That’s where OK COOL and our partner agency Lovers come in.
what we did
Rather than announcing a plain, ol’ giveaway (that most brands usually opt for), we styled the My/Mo Mochi giveaway as a version of the Olympics.
Want a free My/Mochi pack? Earn it!
We created the My/Mochi Chompionships, hosted by Baddie Winkle – a week-long campaign with fantastical daily games that our followers had to recreate at home to get their free pack of My/Mochi.