Download our FREE TikTok Trend Report SUCCESS!
Your Mum’s On Tiktok, our newest trend report
  • How brands have gone viral on TikTok
  • The fastest growing communities to tap into
  • Our Golden Rules of TikTok
  • Our TikTok Playbook
  • Best practices
  • & muuuuuch more
Enter your details to receive your copy of Your Mum’s On TikTok

    Enter your details below to receive your free copy of YMOTT



    Enjoy reading Your Mum’s on TikTok!
    Let us know what you think,
    
and have a lovely day :-)

    LET’S TALK SHOP THANKS!







      Are you as excited as we are?
      We’ll be in touch soon to chat,
      
 have a lovely day

      :-)

      My/Mochi

      Creating national hype for an interactive virtual tournament on TikTok

      Creative Direction 👩‍🎨
      Hashtag Challenge 👯‍♀️
      Multi-channel campaigns 🎛
      Photography/Video/Animation 📹
      Talent Management 😎
      TikTok Activation 📱

      the brief

      My/Mochi, a well known mochi ice cream brand in the US, was looking to create a bang around National Ice Cream Day.

      With events and pop-ups cancelled, My/Mochi needed to take their celebrations online.

      My/Mochi saw an opportunity to get a leg up on their opposition through a TikTok campaign. The question was, ‘how do we do this with a bang?’

      That’s where OK COOL and our partner agency Lovers come in.

      the approach

      Rather than announcing a plain, ol’ giveaway (that most brands usually opt for), we styled the My/Mo Mochi giveaway as a version of the Olympics.

      Want a free My/Mochi pack? 
Earn it!

      We created the My/Mochi Chompionships, hosted by Baddie Winkle – a week-long campaign with fantastical daily games that our followers had to recreate at home to get their free pack of My/Mochi.

      My/Mochi Piñata Creatuive
      The outcome
      0+
      Pieces of UGC Content
      0M
      Hashtag Views
      +0%
      TikTok Follower Increase
      0K
      Yearly Follower Goal Hit in 1 Week
      Work with us