THE BRIEF
MelodyVR wanted rapid exposure to drive its share price and gear up for investment. Turning a complicated tech message into the coolest way for fans to experience their favourite artists, OK COOL transformed MelodyVR from a tech platform to an essential live music experience.
WHAT WE DID
The approach was three-fold:
- 1. Take MelodyVR out of category and into culture by talking less about the tech and all about the artists
- 2. We humanised the brand using the artists themselves to showcase the unreal wonder of VR, creating content that showed their reactions to watching their favourite artists
- 3. By creating cool content delivered through a multi-platform strategy with bite-sized, high impact assets we converted to app downloads and engagement at all stages of the consumer journey
THE OUTCOME
- MelodyVR landed with a bang. 120% increase in App downloads in the first three months driven by a 400% increase in social followers and content engagement. Crucially, our work contributed to the 2020 predicted revenue growth of 2400%.