META QUEST 3
OK COOL produced a multi-market social test pilot in the UK and Germany to help young audiences see how the Meta Quest 3 can take their passions to the next level. The campaign focuses on two themes, “IDENTITY” and “REALITY.” To bring these to life, we teamed up with 10 creators to show off how the Meta Quest 3 naturally blends into their worlds, extending their identities and the spaces they live in. The content is split into two styles: the branded content has a sleek, premium feel, while the unbranded pieces follow the creators’ usual, more casual vibe. The main goal? To figure out which approach—creator-driven unbranded content or polished studio-branded content—resonates with audiences.