TIKTOK
Teaching The World’s Biggest Brands To Make Tiktoks Not Ads

Teaching The World’s Biggest Brands To Make Tiktoks Not Ads

TIKTOK

TIK TOK

When TikTok approached OK COOL in January 2020 they were looking for an agency who could tell the story of the platform and invite brands to explore the potential of how TikTok could drive growth through their promise of bringing joy and inspiring creativity

WHAT WE DID

OK COOL created a series of global virtual events, designed to humanise the platform and allow brands and their agencies to experience first hand the joy and creativity TikTok provides. These virtual events, featuring a combination of pre-recorded films and live broadcasts, covered topics ranging from TikTok 101s, Working with Creators and Brand Safety. They featured a huge cast, filmed (under lockdown conditions) either remotely or when possible, in studio.

OK COOL built bespoke websites to host each virtual event providing a range of interactive features and ways for attendees to interact with each other and the content. Each event was accompanied by exclusive swag designed to reward attendees and ensure the event lived on once it had finished

THE OUTCOME

So far we have successfully delivered seven virtual events throughout 2020 bringing joy and inspiring creativity to over 14,000 of the worlds’ biggest brands’ marketing teams and agencies helping TikTok become the year’s most successful entertainment brand.