NIKE
Empowering JD & Nike fans to take action and make better, more conscious decisions

Empowering JD & Nike fans to take action and make better, more conscious decisions

NIKE

THE BRIEF

Move to Zero is Nike’s journey toward zero carbon and zero waste to protect the future of sport.

Together with JD Sports, Nike briefed us to create a dialogue and empower the consumer to make more sustainable life choices and Make the Move to Zero concept tangible and actionable for the JD consumer.

WHAT WE DID

We know that climate change is a complex and daunting subject so to get the message across, we had to come up with an idea that brought the subject of sustainability to a Gen Z audience in a lighthearted and playful way. We also know that when it comes to serious topics, people want to listen to people who look and sound like them, rather than listen to a brand. 

OK COOL produced a content series that pitted an iconic influencer duos head to head in a gamified ‘day-in-my-life-’ challenge. The series, called #WeMove, focused on how changing micro-behaviours in your day can make a big difference. 

THE OUTCOME

Raising awareness around sustainable habits is a long term goal and won’t happen through one campaign, but our efforts continue the conversation which, over time, makes a difference.  We drove an 25% increase in comments around sustainability and climate change and noticed a visible difference in positive sentiment around the topic