With the iets frans…SS24 product range launching on Boxing Day 2023, OK COOL were tasked to develop and execute a creator campaign with 6 Gen Z tastemakers. We wanted to showcase progressive styling and create something visually impactful to get the coolest and most style-aware Gen Z and young millennials hyped. We worked with a diverse collective of creators to boldly style the latest iets frans… collection in the hyper-current cultural moment. Throughout the campaign, we not only saw high engagement on the content but the positive sentiment from our community was strong, and translated into high sales for Urban Outfitters. This positive response reinforces the notion that collaborating with creators whose audience aligns with the target consumers of iets frans… effectively exposes the product to the right audience.
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