BENEFIT COSMETICS
When beauty influencers are a dominant force on social media, how can we show up in a creative, fun way that feels unique but still aligns with Benefit’s brand values? We were tasked to create TikTok videos for Benefit to roll out across all global markets, setting the strategy and tone. We crafted eight distinctive series, each rooted in a unique Benefit product truth, ensuring complete ownership and authenticity. We worked with a diverse mix of creators from across the globe. By taking this approach, it ensures relevance and resonance with local audiences.