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ALL
Announcements
Beauty
Creators
Culture
Fashion
Gen Z
Insight
Instagram
Media
Social Media
TikTok
Trends
Web3
Announcements
14 • 06 • 2023
OK COOL partners with Ok Mentor
Creators
Insight
25 • 05 • 2023
A definitive spotlight on South Asian creative trail-blazers
Announcements
14 • 06 • 2023
OK COOL partners with Ok Mentor
Creators
Insight
25 • 05 • 2023
A definitive spotlight on South Asian creative trail-blazers
Gen Z
Insight
18 • 04 • 2023
Gen Z are rediscovering what it means to play outside and you should listen
Culture
Fashion
09 • 03 • 2023
Alexander McQueen: a celebration of his most iconic runway shows
Gen Z
Social Media
TikTok
15 • 02 • 2023
How TikTok Became A Haven For The Queer And Questioning Youth Of Today
Trends
02 • 02 • 2023
Post-Ego: OK COOL’s 2023 trend predictions
Social Media
Trends
24 • 01 • 2023
Video vixens walked, so social media ‘IT girls’ could run; The social media IT Girl era and how the late 90s/00s video vixen aesthetic paved the way
Culture
Fashion
20 • 12 • 2022
Three times Alessandro Michele moved culture forward
Media
24 • 11 • 2022
How is film photography influencing the digital world
Beauty
Trends
20 • 09 • 2022
A new wave of beauty content: the rise of the “Cinetorial”
Trends
23 • 08 • 2022
Corporate-Core is in (again)
Media
10 • 08 • 2022
The importance of good copywriting: A love letter to creative copy
Gen Z
Trends
01 • 08 • 2022
‘Unhinged fashion girlies’ and the rejection of trends in favour of radical self-expression: How Gen Z are embracing maximalism
Announcements
TikTok
28 • 07 • 2022
OK COOL announced as TikTok Marketing Partner
Web3
13 • 04 • 2022
The metaverse is about to go IRL: your retail or hospitality brand should get ready
Web3
08 • 03 • 2022
Virtual realty: Why you should jump into the metaverse property boom
Web3
15 • 02 • 2022
Game-changer: Web3 is creating a new gaming economy
Web3
09 • 02 • 2022
Age of pseudonymity: in Web3 you can be anyone. So, what’s the problem?
Web3
18 • 01 • 2022
DAOism: How Web3 will change creativity forever
Web3
21 • 12 • 2021
NF-Tis the season: Avatar la la la la (la la la)
Social Media
07 • 12 • 2021
Audio, wrapped: Spotify will become the Instagram of sound, but it won’t stop there
Web3
28 • 10 • 2021
Zuck! The metaverse happened way faster than you thought
Web3
25 • 08 • 2021
Enter the Metaverse: what it is, and why your brand should be here
Social Media
03 • 08 • 2021
OnlyFans is about to be massive: brands must act
Social Media
03 • 06 • 2021
Still curious about Clubhouse? Here’s what we know in 5 takeaways
Announcements
TikTok
29 • 04 • 2021
OK COOL launches dedicated creative studio for TikTok
Social Media
13 • 04 • 2021
Game on: Twitch represents untapped potential for brands. Here’s why.
Social Media
TikTok
02 • 03 • 2021
Going for a song: TikTok is the hit factory that the music industry needs right now
Social Media
TikTok
04 • 02 • 2021
Beans anyone? The surrealist factions bringing an anarchic aesthetic to TikTok
Social Media
TikTok
02 • 02 • 2021
TikTok will scale your small business into a big one
Social Media
TikTok
25 • 01 • 2021
Brands that are killing the TikTok game
Social Media
TikTok
25 • 01 • 2021
Walmart gets smart on TikTok
Instagram
Social Media
05 • 01 • 2021
Instagram is going to crack social shopping in 2021. Here’s why.
Instagram
Social Media
21 • 12 • 2020
Insta Lite rolls-out in India
Social Media
16 • 12 • 2020
“OMG everything’s f*cked!” – why you can’t stop doomscrolling
Social Media
18 • 11 • 2020
Consume responsibly: staying sane on social
Social Media
TikTok
18 • 11 • 2020
Flight and whimsy: TikTok is about to grow up, here’s why you should be using it.
Gen Z
18 • 11 • 2020
Ignorance is bliss: why inexperience trumps expertise when talking to Generation Z
Social Media
11 • 07 • 2020
Advertising Industry Swaps Traditional Print for Social Media Ads: Here’s Why
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Urban Outfitters
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Adidas
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Squarespace
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Rothy's
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Gucci
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Splice
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JD Sports
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Brave Robot
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TikTok
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AWAY
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Don Papa
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Soundcloud
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Taco Bell
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Twitch
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Scape
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Linktree
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Snog
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Universal Music Group
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Facebook
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Fnatic
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Infarm
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Paul Smith
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My/Mochi
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Salcombe Gin
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Indian Paintbrush
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Nike
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Converse
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Alibaba
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Miracle Seltzer
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Bicester Village
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Zalando
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AMP
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Mr Porter
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Moncler
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COS
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Clubhouse
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TAG Heuer
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Uniqlo
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Spotify
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Roc Nation
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Cleo
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Cathay Pacific
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Benefit Cosmetics
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Yonex
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Vuum
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Nike
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Girl Effect
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Taco Bell
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TikTok
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Gucci
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TAG Heuer
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DIESEL
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My/Mochi