NIKE X JD: MOVE TO ZERO
Empowering JD & Nike fans to make better and more conscious decisions by building awareness of Move to Zero — Nike’s campaign to reach zero carbon by 2050. OK COOL produced a content series that pitted iconic influencer duos going head-to-head in a gamified ‘day-in-my-life-’ challenge.
The series, called #WeMove, focused on how changing micro-behaviours in your day can make a big difference.
