Festival season runs on Pinterest. Weeks before the gates swing open, it’s where UK festivalgoers dream up every glittering detail of their look. Pinterest wanted fresh reasons for people to use it, talk about it and invest in it, so we planted it right across the festival journey. First came the build-up: 14 creators dropped 185 pieces of content, firing up festivalgoers to craft their looks on Pinterest. Then, for Pinterest’s first ever direct-to-consumer activation, we ditched the tired branded tent and hijacked every festivalgoer’s true last stop: the off-licence. Near Brighton Pride, All Points East and Notting Hill Carnival, corner shops transformed into Pinterest’s Last Stop Festival Shop, buzzing with e.l.f. lip gloss matching, bedazzled disposable cameras and DJs spinning each festival’s sound. Three pop-ups and 3,000 visitors later, Pinterest had become an essential part of UK festival season.
PINTEREST FESTIVAL
