MANDARIN ORIENTAL HOTEL GROUP

OK COOL is global social agency of record to Mandarin Oriental Hotel Group, helping the brand define a new era in luxury hospitality social, bringing consistency and distinction to 41 global channels. We built a bold social strategy, created property-specific playbooks, and introduced a streamlined execution process that keeps content sharp, fast, and premium. As part of our retainer, we’re producing two high-impact international shoots every month while re-defining the brand’s global tone of voice for its 2025 refresh. To launch the new era, we creatively masterminded the Mandarin Oriental x Pantone collab, bringing its celadon green identity to life through a striking, design-led campaign across social, web, OOH, and earned media. The result: a luxury brand with a sharper edge, cutting through the noise with storytelling that feels as iconic as it looks.