AWAY
Throughout 2024, Away and OK COOL partnered to create a mainswell of conversation about Away on Instagram, TikTok, and in the media by strategically tapping creators to produce content for their own channels, Away’s organic channels, and Away’s paid creative across priority platforms. We launched 14 campaigns, from Island Pink to Holiday, while supporting Away’s Core Collection relaunch in Q4. Our content spanned iconic locations like TWA, Amsterdam, and Tokyo, earned nods from SNL, worked with celebrity lookalike contest winners and sparked viral moments like LEOTG. We exceeded business goals, tested an affiliate program, and proved that social media content delivers serious marketing ROI for Away.