Forget what you knew about influencer marketing because things are about to get reeeaal interesting 👀

In the past, brands primarily used social media to attract new customers and engage with their existing audience. They evaluated influencers based on follower count, engagement rates, and post views.

So, what needed to change? You see, brands have often struggled to access detailed analytics, making it difficult to identify influencers who are driving the cash money 🤑

Influencers have always been focused on their growth – more followers, higher rates.While I respect the hustle, some argue that it’s a broken system.

Forget what you knew about influencer marketing because things are about to get reeeaal interesting 👀

Very soon, TikTok Shop is set to flip the script on what it means to be an influencer.

Introducing the TikTok Shop affiliate program. Influencers will no longer be compensated solely for posting content; they’ll now be rewarded for driving conversions. The platform offers direct attribution and instant payouts, making it a game-changer in the industry.

At OK COOL, we’re committed to not only informing but also empowering sellers, creators, and consumers about the vast possibilities offered by TikTok Shop.

Together with TikTok Shop, OK COOL is pioneering the future of online shopping, highlighting trends that resonate with loyal TikTok users while introducing fresh ideas.

It’s a cool development that promises to reshape the landscape of influencer marketing, and we’re hyped to be at the forefront of this massive industry shift.