Sr. Account Manager
OK COOL is a (very) creative studio for social media.
We humanise brands. We connect them to culture. We help them think, act and behave like the people they need to connect with.
Our unique position has seen us appointed as official social media partners to TikTok, Instagram and Facebook who utilise our expert knowledge of trends that are shaping culture to create best in class content to promote their own platforms.
We attract a certain type of client, those that are forward thinking and share our growth ambitions. We help them break boundaries and take risks that create brilliant, award winning work.
We are looking for a Senior Account Manager to manage a number of our most prestigious client accounts.
We are looking for someone who is an expert in the social media landscape and can prove a strategic understanding to provide solutions to clients’ business challenges. You’ll be a people person, good at building relationships and constantly on the lookout for smarter, faster and more innovative ways of doing things. Your work will be driven by the key performance indicators set for your clients and confidently flex your expertise through recommendations on growing the account.
This role has three key focuses:
- · Client liaison and relationship building
- · Managing teams and leading work
- · Increasing the strategic expertise of the agency
WORKING WITH CLIENTS
• Develop strategic social media plans and content strategies to ensure our clients meet their KPIs
• Continuously improve on existing strategies to ensure maximum ROI for our clients
• Building comms and growth strategies across all social media platforms
• Briefing creative and production teams to execute always-on strategies and campaigns
• Briefing teams to execute influencer campaigns
• Client liaison and relationship building—being a trusted point of contact for client teams
• Understanding paid media offerings relevant to client work and confidently selling it in where necessary
• Identifying commercial opportunities to upsell services to existing clients
• Be a proactive thinker and work with your team to develop new ideas for new projects
• Keeping track of all client feedback to ensure your team are aware and implementing it
• Tracking and reporting using Iconosquare and Facebook Analytics to provide reports on metrics and continually find ways to improve on those metrics by testing new approaches and formats
• Oversight of community managers— ensuring all client content is scheduled accordingly and free of any errors across platforms
• Manage and update the overall marketing calendar for the client on a daily basis to ensure all campaigns are running to schedule and no work is missed
• Creating case studies for your accounts
• Tracking commercials and financial management across accounts, regularly checking P&Ls are driving profit and resource is being used efficiently
TEAM
• Oversee account executives and social media managers to ensure tasks are delegated efficiently
• Manage teams and timelines through designated project management tools
• Communicating client expectations to the team to ensure output is in line with the client’s overarching objectives and strategy
• Working with the production team to manage and brief external partners such as designers, artists and influential content creators to collaborate with on various projects
• Lead and inspire your team to do their best by checking in on their professional development
STRATEGY
• Maintain a strong oversight of platform offerings and developments, constantly identifying ways to enhance client strategy, upsell project and improve creative output
• Be a go-to team member for all trends and developments of social media, specifically TikTok, Instagram and emerging platforms such as Twitch, Roblox, Only Fans and Discord
• Supporting us in steering the OK COOL brand to global prestige through internal marketing, editorial and other forms of brand promotion, driving revenue and awareness for the studio
KEY REQUIREMENTS
• 4-5 years in a client services roll
• 2-3 years experience in social media
REQUIREMENTS
• Experience in developing social media strategies
• A strong understanding of marketing communications planning and strategy
• Understanding how social and digital marketing fits into the overall marketing mix
• A confident point of view on social media platforms and audiences
• Commercially minded with the ability to track budgets and ensure profitability
• Not afraid to roll the sleeves up and get involved with the day to day tasks when required
• Track record of managing a number of global or regional social media accounts for consumer brands
• Highly organised with experience managing multiple account manager, creative and editorial production teams
• Experience in personal professional development
• An understanding of how paid social is used to drive results
• A deep understanding of what makes content interesting and shareable across all social channels
• Outstanding attention to detail. If you read this line give us a ‘hells yeah I spotted that’ in your response
• An understanding of how technology, the arts and pop culture impact advertising and online trends