OKAPI
Brand collaboration campaign

Brand collaboration campaign

OKAPI

OKAPI

South African luxury brand Okapi approached us to help them plan, launch and promote a three-way collaboration campaign with two other South African firebrands— fashion house MAXHOSA BY LADUMA and the country’s most celebrated rapper, Riky Rick.

WHAT WE DID

Our vision was to codify and consolidate the style and popularity of each individual, creating campaign visuals that would achieve cut-through on social while staying true to the Okapi brand.

We created a vertical film especially for Instagram Stories starring Riky Rick, Laduma and lifestyle influencer Nqobile Danseur

Continuing to explore the campaign theme of luxury-against-cityscape we shot the film in London’s Shoreditch district, highlighting the bags against an urban backdrop.

THE OUTCOME

Both brands in the campaign benefitted from cross-promotion expanding Okapi’s audience by 20%. Placing this luxury brand in the context of African rap, gave it the cultural edge it needed to appeal to an younger, more trend-focused audience. As a result the brand’s awareness grew by 15%

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Delivered 115 Million impressions exceeding KPI’s by 150%
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Million
Social media ads drove 2 million impressions, 11K clicks and 55k engagements
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K Clicks
12.7k% Increase in followers on Instagram