TASTER
An Instagram Identity for the Disruptor Delivery Brand

An Instagram Identity for the Disruptor Delivery Brand

TASTER

TASTER

Taster challenged OK COOL to create an identity for their Instagram profile to showcase their food concepts, menu, chefs, culture and the heritage that characterises each brand. 

Our challenge was to humanise the brand, creating an identity that is distinctly differentiated from all other food brands on Instagram. Something unique, energised and on-trend to appeal to a younger generation of foodies, increase positive sentiment and grow followers in a highly competitive market.

WHAT WE DID

We reinvented Taster’s creative approach on Instagram and designed an experimental visual approach to the feed. With carefully curated graphics and stylised photography we communicated a deep understanding of cultural cool.

We designed a brand identity that would showcase all the individual brands but also shine light on how they all fit under Taster as a brand. The instagram feed was the platform to showcase not only the food but the culture and heritage that inspired each kitchen. 

THE OUTCOME

Taster have a brand new social-first visual identity designed to flex with ever changing aesthetic cultural trends.

Engagement rate reached a height of 18% across posted content. Average engagement rate on organic content increased from 3% to 16%. 

Our interactive, engagement driving Instagram Stories averaged a completion rate of 95%, well above the industry average of 60%.