SALCOMBE GIN
Transforming a gin brand into luxury lifestyle

Transforming a gin brand into luxury lifestyle

SALCOMBE GIN

Salacombe Gin

The Gin market in the UK is cluttered with over 160 individual distilleries. In order to make Salcombe Gin stand apart, OK COOL transformed Salcombe into a luxury, sought-after brand.

WHAT WE DID

Our strategy to humanise the brand giving it a visual language that distinguishes it from other brands within and beyond their category. Taking our message from “product benefit” to “lifestyle and culture centric”, warmth, humanity and lifestyle were our central pillars to our tone of voice strategy.

We operationalised Salcombe’s social, creating platforms for e-commerce and personalised delivery service and exclusive limited edition product runs, including a crowd-sourced distillation, the Nightgale Gin, the proceeds of which were donated to the NHS.

THE OUTCOME

Salcombe has seen sales soar. Sales of their latest product, Rosé Sainte Marie, increased by 300% through their e-commerce platform.