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    MY/MO Mochi

    Creating national hype for an interactive virtual tournament on TikTok

    Creative Direction πŸ‘©β€πŸŽ¨
    Hashtag Challenge πŸ‘―β€β™€οΈ
    Multi-channel campaigns πŸŽ›
    Photography/Video/Animation πŸ“Ή
    Talent Management 😎
    TikTok Activation πŸ“±

    the brief

    My/Mo Mochi, a well known mochi ice cream brand in the US, was looking to create a bang around National Ice Cream Day.

    With events and pop-ups cancelled, My/Mo needed to take their celebrations online.

    My/Mo saw an opportunity to get a leg up on their opposition through a TikTok campaign. The question was, β€˜how do we do this with a bang?’

    That’s where OK COOL and our partner agency Lovers come in.

    the approach

    Rather than announcing a plain, ol’ giveaway (that most brands usually opt for), we styled the My/Mo Mochi giveaway as a version of the Olympics.

    Want a free My/Mo Mochi pack? 
Earn it!

    We created the My/Mo Chompionships, hosted by Baddie Winkle – a week-long campaign with fantastical daily games that our followers had to recreate at home to get their free pack of My/Mo Mochi.

    My/Mochi PiΓ±ata Creatuive
    The outcome
    Pieces of UGC Content
    Hashtag Views
    TikTok Follower Increase
    Yearly Follower Goal Hit in 1 Week
    Work with us