OK COOL announced as TikTok Marketing Partner
OK COOL, a creative studio for social media, has been recognised as an official TikTok Marketing Partner. The TikTok Marketing Partner program features a variety of certified agencies with a range of expertises, OK COOL being one of them. This will allow more brands to discover the diverse range of services the agency has to offer, as well giving us the opportunity to work directly with TikTok clients to develop optimised creative assets through the Creative Exchange program.
Breaking boundaries of content creation since 2015, OK COOL has developed a strong reputation for humanising brands and connecting them to young millennial and Gen Z culture. With a focus on strategy and creative content, OK COOL has delivered social strategies and campaigns for cultural powerhouses such as Nike, Diesel, Bumble, TAG Heuer, Universal Music Group.
OK COOL has been working with TikTok since 2019, helping them launch their platform to brands and agencies, globally. The agency’s unrivalled understanding of the opportunities the platform offers brands, advertisers and creators inspired the launch of the OK COOL TikTok Studio in 2021, a dedicated strategic and production studio to launch and grow brands on TikTok.
The OK COOL TikTok Studio’s offering includes: strategy, campaign development, creator engagement, content production, paid media and music production, which is essential for any brands looking to land and expand on TikTok.
Head of OK COOL’s TikTok Studio, Sascha Morgan-Evans says: “OK COOL TikTok Studio has gone through stratospheric growth over the last year. Understanding how best to work with creators and getting hands-on with the ad formats, gave us a deep knowledge of how brands should show up on TikTok. Becoming a TikTok Marketing Partner, and our onboarding onto the Creative Exchange is a huge milestone in our ongoing relationship with TikTok, ”
To date, OK COOL’s TikTok Studio has launched both local and global brands on the platform. Highlights include Nike’s most successful Branded Hashtag Challenge which garnered over 5 billion views, Zalando’s post-pandemic Clap-back campaign, Taco Bell’s UK launch both on the highstreet and on TikTok as well as showcasing Diesel’s global AW21 range.Jolyon Varley, Co-Founder of OK COOL said “We’re stoked that commitment has been recognised by our friends at TikTok and we will continue to set the bar for creativity going forward as an official TikTok Marketing Partner.”