Social media launch campaign

Creative direction

Art direction and styling

Verticle video

Graphic design

South African luxury brand Okapi approached us to help them plan, launch and promote one such campaign; a three-way collaboration with two other South African firebrands— fashion house MAXHOSA BY LADUMA and country’s most celebrated rapper, Riky Rick.  

Our vision was to codify and consolidate the style and popularity of each individual, creating a unique visual campaign that would get cut-through on social while staying true to the Okapi brand.

We created a vertical film campaign especially for Instagram Stories starring Riky Rick, Laduma and lifestyle influencer Nqobile Danseur (239k followers) 

Continuing to explore the campaign theme of luxury-against-cityscape we shot the clip in London’s Shoreditch district, highlighting the bags against an urban backdrop.