Michelin starred restaurant Duddell’s engaged us to deliver strategy and 360 social media management for their first restaurant launch outside Hong Kong.
We developed and delivered individual pre-launch, launch and post-launch strategies, each with a unique set of objectives and activities to maximise impact.
The social media brand DNA we implemented provided a framework for content that was bold, sophisticated and sumptuous, resulting in 10k organic followers in 5 months, enthusiastic engagement and an exponential uptick in bookings.
OK COOL’s name epitomises our reaction to their work for the London launch of our art-centric restaurant concept Duddell’s. The OK COOL team came up with a fresh-thinking approach and helped effectively shape our Social Media strategy in a key market. Importantly, they produced the desired results within a short period of time. It was a delight working with an agency where not just the account team but also the founders engaged passionately throughout. I highly recommend them.
— Marina Bullivant, Senior Director of Special Projects, JIA Group Holdings Limited, Hong Kong