Core Collective

Launch campaign concept

Communications platform

Creative Direction

Art Direction

Styling & Photography

Core Collective engaged us to come up with a social campaign to coincide with the launch of their Knightsbridge store. Our brief was to push their brand aesthetic without alienating their existing customer base.

The fitness sector is fiercely competitive, so we had to make work that would capture our audience’s imagination and deliver in pace, energy and narrative, anchored with clear calls-to-action to encourage class attendance for existing and new clients. 

First, we developed a communication platform which would extend across all online and offline touchpoints during launch. This was brought this to life through a social media campaign. We concepted and produced a series of paid video ads and a shot a bank of photography assets which were handed over to the client and graphically reworked for an array of applications. 

The final visual execution was a harmony of conceptual and accessible design aesthetic— answering the brief and securing cut-through among their target audience.