The popularity of plant-based diets continues to grow exponentially in the UK. We wanted to help our client Brixton Village to join the conversation in a way that felt authentic to their brand.
We approached Christina from @HolisticBaddie—a plant-based foodie influencer who’s energy, ease and openness matched that of the brand— and together we concepted, directed and produced an IGTV show that explored the selection of vegan options available at Brixton Village.
The resulting video was designed specifically for small screens and short attention spans of IGTV viewers. Veganism can be a tricky subject to communicate without sounding preachy or pedantic. Ours delivers an energy and levity that feels fresh and fun.