Botanic Lab

Content Strategy


Botanic Lab, pioneers of functional botanical drinks, engaged us to reposition the brand to reinforce their connection to the fitness and physical wellbeing markets.

Through a renewed focus on strategy, we developed an original and evocative new aesthetic direction and voice for the brand.


Campaigns of exquisitely shot and styled imagery communicate the quality of ingredients, subtlety of flavours and nutritional complexity of Botanic Lab’s range.