Botanic Lab, the functional drinks brand engaged us to reposition their brand as a cold-pressed juice company that caters to the sports, fitness and the physical well-being market. Our aim was to communicate the complexity of the ingredients and flavours to individuals looking for mental and physical stimulus through their social and digital platforms.
We developed a social media strategy that overhauled their messaging tactics and visual identity. We then produced and distributed creative content that helped them transcend the traditional “health and wellness” aesthetic of smoothie bowls, avocado toast and yoga to a more unconventional aesthetic while honing in on their premium edge. Through thoughtfully articulated copy and brand positioning, we rapidly attracted a follower base of ‘real’ people and athletes who choose Botanic Lab as part of their daily ritual.