Benugo’s business was split in two: own brand high street cafes and a white label service for restaurants and cafes within Britain’s leading cultural institutions.
By uncovering a new brand truth and territory, we united the business under a single creative direction, introducing a strategy and visual aesthetic to support the next chapter of their growth.
Validation came in the form of an immediate and sustained uptick in followers and rapid increase in user generated content aligned with Benugo’s new Instagram aesthetic.
We’ve been delighted with the direction our channels have taken since working with OK COOL. They quickly assessed how we should be presenting ourselves to our customers, created a visual aesthetic for us and developed our tone of voice and continue to provide relevant and appropriate suggestions for continuing to build on this success going forward.
— Fiona Byrne, Marketing Director, Benugo