27 March 2019
Last week our client Instagram launched ‘checkout’. When you find a product you love, you can now buy it without leaving the app. Cool, huh? Check it out👇🏼
When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page.
Tap it to select from various options such as size or colour, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.
Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.
Checkout on Instagram is currently in closed beta for businesses and available to people in the US but you can bet that OK COOL will be first to help our clients jump on this feature as soon as it hits the UK.
The brands below will begin rolling out in the US over the coming weeks, with more added soon.
Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Huda Beauty @hudabeautyshop
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Warby Parker @warbyparker
So, what does this mean for your brand and the future of Instagram? We anticipate the following: