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Account Director (USA) close Info
OK COOL is a (very) creative studio for social media.
We are a full service creative agency for social, targeting Gen Z and young millennials. Nobody gets how to put brands into culture through platforms like TikTok, Instagram, Twitch and Web3 spaces like we do. Our clients include Nike, Spotify, Disney, Gucci, Heineken.
We are looking for an Account Director to join our team to lead and manage the development and delivery of world-class social media campaigns with in-house teams and external partners.
You will be passionate about culture and its intersection with social media, as well as someone who is commercially astute, great with clients and managing teams and not afraid to take risks. You’ll have a certain curiosity and interest in staying ahead of the curve, spotting trends and understanding the role social media plays in consumers’ lives.
You will be a part of developing best-in-class social media and creator-led campaigns for an exciting collection of clients using your understanding of current cultural trends that engage consumers and tell stories while simultaneously hitting our clients’ KPIs
Working with clients:
Client liaison and relationship building— keeping everything on track and everyone informed of progress.
Pitching and receiving briefs and communicating client expectations to the team
Developing social and creator-led strategies for clients based on their objectives
Building comms strategies across all social media platforms
Briefing paid social teams to execute paid campaigns
Briefing influencer teams to execute influencer campaigns
Driving commercial value by upselling services to existing clients
Aiming to be one step ahead of the client in terms of strategic ideas to help grow their accounts. Work with your team to proactively create new ideas for new projects
Keeping track of all client feedback to ensure your team are aware and implementing it
Reporting progress back to senior management and then to clients to provide reports on metrics
Continually find ways to improve on those metrics through testing new approaches and formats.
Creating case studies for your accounts
Team:
Oversee team structure by hiring best talent to meet client demands
Working with the production team to source and manage external partners such as designers, artists and influential content creators to collaborate with on various projects.
Lead and inspire your team to do their best by overseeing their professional development
Be a stickler for process – manage a team of account manager and social media managers ensuring they are delivering to their deadline and within budget
Ensure the output is in line with the client’s overarching objectives and strategy
Work directly with the paid social to oversee paid social campaigns, managing strategies, budgets and ROI.
Commercial operations:
Manage client budgets ensuring costs and expenses are tracked
Assist the financial team with managing client P&L spreadsheets
Key requirement:
6-7 years in a client services role
2-3 years experience in social media
Requirements:
Experience in developing social media strategies
A strong understanding of marketing communications planning and strategy
Understanding how social and digital marketing fits into the overall marketing mix
A confident point of view on social media platforms and audiences
Commercially minded with the ability to track budgets and ensure profitability
Not afraid to roll the sleeves up and get involved with the day to day tasks when required
Track record of managing a number of global or regional social media accounts for consumer brands
Highly organized with experience managing multiple account manager, creative and editorial production teams
Experience in personal professional development
An understanding of how paid social is used to drive results
A deep understanding of what makes content interesting and shareable across all social channels
Outstanding attention to detail.
An understanding of how technology, the arts and pop culture impact advertising and online trends
We attract a certain type of brand client — those that rely on us to connect them to culture through content and use our expert knowledge to help them navigate the new ecosystem of social media platforms.
What’s in it for you:
Opportunity to work with an awesome, small team of experts in social
Salary range: $120-175k + benefits
25 days PTO per year
Healthcare
We are currently trialing 3pm finishes on a Friday
Hybrid office policy, with 2 days required in-office at our space in Dumbo, BK
Send your CV and available start date to workwithus.usa@okcool.io. Applications directly submitted via LinkedIn will not be considered.
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